RSS is a way of life these days, but there's no reason your site's RSS feed
needs to look like it was written by a computer. Sure, in order for an RSS feed
to be read by most RSS readers it needs to be valid XML, but who says you have
to stop there?
That's one of the many great things about XML, you can make your data look
any way you want when people view it by simply specifying a stylesheet. And the
best part is that all the RSS readers and feed consumers out there could care
less... they still see the plain old XML that they know and love.
Take a look at Microsoft MSDN's RSS feed for example:
Sure it looks like a basic web page, but underneath it's just plain old XML.
If you want to, you can take a look at the raw XML by doing a "View Source"
with your browser. But the important thing to notice is that, right after the XML
declaration at the top of the file you'll see a link to a stylesheet that looks something like this:
Taking a look at that example should get you well on your way to creating a
look and feel that works for your site's RSS feed. Finally humans and RSS
readers can peacefully coexist!
If you're still confused about this whole RSS thing, take a look at our
RSS section or Microsoft's
About MSDN's RSS Feeds page.
If it's more the stylesheet side of things that's hanging you up, you might
want to peruse our XSL section.